"Necessity - the mother of invention."
Sealskinz is a creation of necessity, it's about the need to be first out and last in, the need to defy the cold and the wet, the need to perform, the need to protect.
If you think about it, in the outdoors the "Achilles heel" is in fact an Achilles foot, head, ear, finger or toe and this is where we are vunerable, this is where we need protection.