Apidura - bikeNOW
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    Apidura

    Apidura

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    16 Products

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    We’re cyclists, makers, and problem solvers.

    We’re brought together by a shared mission to find better ways to explore the world by bike.

    That journey led us to create ultralight, rackless packing systems that help us take our love of cycling further, and allow riders to unlock their instinct for adventure. While our team is based in London, we support riders and races around the world. These include our Ambassadors, a group of riders dedicated to pushing the limits of bikepacking and helping others discover its potential.

    We don’t release new ‘seasons’ every few months. Why? Our approach to design is grounded in improving our Packs and making them the best we can. Sometimes this takes a few months, sometimes longer, but once we’ve thought of a good idea we won’t wait to introduce it – we do it straight away.

    We run our business with the same ethos that we bring to our rides. That means working to reduce waste and packaging, to minimise our impact on the earth. It also means not advertising on websites, social networks, or in print, because we think that the world is noisy enough. And it means constantly working on ways to help more cyclists to explore the world, regardless of where they are or the type of bike they ride.

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