Established in 1986 by Warren Cay, we have a great team of cycling experts who are passionate about helping people get the most from their cycling experience.



Being one of Australia’s first Specialized concept shops, we are proud to offer the full range of Specialized products. Whether you’re into road racing, fitness riding, mountain biking, downhill, touring, commuting, cyclocross or just looking to purchase your first bike, our friendly team can help you out. Come in and take one of our bikes for a test ride today. We should also point out that we have a large area of our store dedicated to female riders, with a range of exciting bikes and accessories designed and built specifically for the needs of women riders.

We have more than 30 years of experience in the bike industry.


Our staff strive to provide you with the highest levels of customer service, with each staff member having many years experience both riding and in the bike industry. We realise that buying a new bike can seem a little daunting with so many makes and models available, our knowledgeable, dedicated and experienced staff will help you cut through the noise and decide on the right bike for your needs. Once you’ve chosen your new bike, we’ll size it for you to make sure you’re new ride fits your body, allowing you to get the most out of it and to enjoy your rides.


Along with selling and servicing bikes bikeNOW run mountain bike and road tours for private groups, schools and corporate groups, along with bike education days. Whether you just want to go out riding for a day, or a week, we can cater for all group sizes and durations. We conduct tours throughout many great locations in Victoria, or personalise it and pick your preferred destination. Check out the tours page for more information.


We’re far more than just a bike store! bikeNOW is a total solution for any of your biking requirements. Feel free to browse our site, we’ve some great riding tips, exciting offers and the best range of Specialized bikes anywhere in Australia. Remember to sign up to our newsletter, you’ll periodically receive special offers, notification of event updates.

WHY  bikeNOW

EST. 1986

We are one of Melbourne's longest operating bike shops and have helped thousands of cyclists get on their bikes since 1986.

Great Location

Located in South Melbourne, Victoria you'll find the shop is easy to get to both in the car or on your bike with ample free parking.

Expert Advice

Each staff member has many years of experience in the bike industry, as well as being avid bike riders outside of the shop.



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—  Megan Webber

“Dropped my shiv in today for a quick up, was not booked in. Amazing friendly service that could not be faulted. Thanks, guys, I will highly recommend your store.”


240 Kings Way

South Melbourne, 3205 VIC

info@bikenow.com.au  |   Tel. (03) 9696 8588

Monday - Friday: 8.00 - 18.00

Saturday: 9.00 - 17.00

Sunday: 12.00 - 16.00

Sunday (Daylight Saving Hours): 12.00 - 17.00



If you have any questions or suggestions, you are always welcome to contact

*We don't do service on the weekend, and over the busy summer period, please expect a 2-3 day delay on service bookings.


Monday - Saturday : 10am to 5pm

© Copyright bikeNOW Pty Ltd - All rights reserved.

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